Now You’re Speaking My Language: How to Be a Better Copywriter
Posted on 09/17/2012
When two people speak different languages, they rely on translators to bridge the gap. And when a child is born deaf they and their families learn sign language together. The lesson is simple for your business’s marketing materials: words matter, and people crave connection.
Good copywriting initiates conversation with your customers, and great copywriting keeps it going. Spice up your company’s copy to attract attention and scare up interest. Keep reading to get started with your copywriting overhaul.
B2B copywriters should check out your prospects’ Facebook pages. Use the language they use, and drop the keywords they’re dropping. This technique is one of the simplest ways to subtly insert your company into their discussions.
Communication between your company and its customers is important, because customers notice when your business puts effort into reaching them. Besides prioritizing communication to keep customers happy, it also forms the cornerstone of a good lead generation strategy. Put simply: show customers you’re speaking their language and you’ll be in the money.